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Build A Quick and Easy E-Commerce Store

February 27, 2000

If you have been thinking of turning to the Internet to launch an e-commerce store to enhance your offline retail store or if you are just getting started, we have some information about one of the easiest options to opening an online e-commerce store.

There are many e-commerce solutions to choose from.  Companies such as: Verio, iCat, Miva, gobizgo.com and others offer packages that range from do-it-yourself to needing a web developer to implement your store. If you are new to the Internet, you will appreciate the ease of using Verio's "Veriostore".

We have chosen to highlight Veriostore because it is easy and fast to set up.  To get started with a Veriostore all you need to have are pictures of your products in either .gif or .jpg format, contact information and an up-to-date web browser.  You will also need a merchant account to accept real time credit card processing.  You can apply through Verio to get an account if you don't have one.

The advantage of opening a store with Verio is that they will list you on their product search engine Stuff.com that has over 2.7 million products on it where shoppers can find you.

Verio also builds an iMall link to your products under the different categories that you are listed.  For example, if you go to www.imall.com and search fashion>girls>dresses you will see product links that take you directly to the product picture and purchase information of the web site that is selling the item.

Verio offers two types of stores.  They have their "Veriostore" in which you use their "Wizards" to build your store.  You can pick the color and style and they do the rest.  You also choose from different page templates for presenting your products.  This store is very fast and easy to update on a regular basis for product additions or price changes.

If you have a retail outlet and an existing web site and you are looking to allow your customers the ability to purchase your products online, a Verio Bolt-On store may be the better solution for you.  A Bolt-On store from Verio is where you use the Veriostore package but you can integrate the store functionality into your own web site thus retaining design control.  Not only do you have your own e-commerce store at your web site, you still receive all the features of the Veriostore.  Verio still builds you a store to be listed in iMall and your products and store still gets listed on Stuff.com.

Verio servers host your store and maintain it 24-hours a day and offer secure transaction processing.  Verio also has integrated store management tools to allow the store owner access to real time data about sales and transactions including the ability to edit product information whenever necessary.

We recently set up a Veriostore for a customer who just preferred to have someone else do it for them and we found the customer service for the Veriostore to be outstanding.  When we sent an e-mail to the customer service department with some questions we had, they responded in less than 24 hours and even gave us a direct line to call in to them.  The person who handled our questions was knowledgeable and eager to help us out.  He answered all of our questions and later followed up with us to make sure everything worked out.

The cost of opening a store with Verio will vary with the amount of products you want to sell online.  It only costs $199 per month for 300 products (includes web hosting for your store).  If you have your own web site and use a Bolt-On store, it will still cost the same.  To see more detailed information about the different Veriostore packages, please click here More on Veriostore.

In conclusion, we found the Veriostore package to be a cost effective, easy and fast solution to bringing your store online.  If you encounter problems setting up your store, it's good to know that the customer service at Verio is very helpful.  If you would like more detailed information on using the Veriostore or if you are interested in speaking to a web developer about launching your store please click here Veriostore Info Form.

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